Thursday , 18 April 2024
makeup trends

Makeup Trends – What’s Hot in Beauty Today

Looking for the latest makeup trends to update your beauty routine? In 2024, the beauty industry is embracing simplicity and easy-to-use products. From bold eye makeup to dewy finishes, there’s a trend for everyone to try. Join us as we delve into the hottest makeup trends of the year, as predicted by leading makeup artists and industry experts.

Key Takeaways:

  • Makeup trends in 2024 focus on simplicity and easy-to-use products.
  • Bold eye makeup, dewy finishes, and precise contouring are predicted to be popular.
  • Leading makeup artists like Patrick Ta and Sheika Daley share their insights on achieving these trends.

Draw the Line

graphic eye makeup

Eye makeup in 2024 is taking a graphic approach, with bold and striking designs that draw attention to the eyes. From intricate shapes to reverse liner and bold lines, these eyeliner trends are making a statement.

Celebrity makeup artist Tasha Reiko Brown recommends using high-precision liners to achieve these graphic eye makeup looks. The precise application is key to creating sharp lines and intricate patterns that showcase your creativity.

Another renowned makeup artist, Sheika Daley, suggests using an inky formula to achieve a precise winged liner or striped eyeliner. She recommends the Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner for its long-lasting and smudge-proof formula.

To stay on-trend with graphic eye makeup and eyeliner trends, experiment with different shapes and lines to create a unique look that reflects your individual style. Whether it’s a bold cat-eye or a more intricate geometric design, let your creativity shine.

Eye Makeup Tips from Tasha Reiko Brown:

“When creating graphic eye makeup looks, start with a pencil liner to sketch out the desired shape. Then, go over the lines with a high-precision liquid liner for a bold and defined finish.”

Sheika Daley’s Product Recommendation:

“For a precise winged liner or striped eyeliner, I love using the Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner. Its inky formula glides on smoothly and delivers intense color payoff.”

Better Than Bare

skin tints

In 2024, heavy foundations are being replaced by skin tints that offer coverage without feeling heavy or cakey. These innovative products provide a natural, barely-there makeup look while still providing enough coverage to even out the skin tone and conceal imperfections.

  • MAC has introduced their Studio Waterweight SPF 30 Foundation, a lightweight formula that offers buildable coverage and a satin finish. It hydrates the skin and is suitable for all skin types.
  • Covergirl has launched their TruBlend Face Tints range, which includes a variety of shades to match different skin tones. These tints provide a sheer, lightweight coverage that allows the skin to breathe.
  • Fenty Beauty’s Eaze Drop Blurring Skin Tint is another great option for those looking for a lightweight foundation. It has a smooth, serum-like texture that melts into the skin and blurs imperfections.

These skin tints are perfect for everyday wear, as they give your skin a natural-looking glow without the heavy feel of traditional foundations. Whether you prefer a no-makeup makeup look or just want to let your skin breathe, these lightweight options are a game-changer.

“I love using skin tints on my clients because it gives them that fresh-faced, natural look. It’s like their skin, but better.” – Celebrity Makeup Artist


The Year of Frosty Face

frosty makeup

Building on the Y2K resurgence, the frosty makeup trend is evolving in 2024. This trend involves creating a dewy, frosty look on the cheekbones, nose, and collarbones. It has gained popularity with the mermaidcore trend and Hailey Bieber’s “sugar plum” look.

To achieve this trend, use cool-toned highlighters like Danessa Myricks Infinite Chrome Flakes Multichrome Gel and Charlotte Tilbury Glow Glide Face Architect Highlighter.

Something Blue

blue makeup

Blue makeup is set to make a splash in 2024, as searches for “blue eyeshadow aesthetic” and “aqua makeup look” continue to rise. This enduring trend has been fueled by the popularity of the mermaidcore aesthetic in 2023. To incorporate this trend, experiment with blue eyeshadows and eyeliners like the Half Magic Eyeshadow Singles and the Lime Crime Freckle Pen.

With its serene and captivating allure, blue makeup adds a refreshing and vibrant touch to any look. Whether you opt for a subtle pop of color on the lids or go bold with a dramatic blue smoky eye, this trend allows for endless creativity and a touch of whimsy.

Douyin Makeup

Douyin-inspired makeup

Douyin-inspired makeup techniques, popularized on TikTok, are making their way into mainstream beauty trends. This trend involves using doll-like blush, clustered eyelashes, and sparkles to create a playful and unique makeup look.

Get the coveted doll-like blush with FLORASIS Cream-to-Powder Blush, known for its buildable formula that blends seamlessly into the skin, giving you a rosy, flushed appearance. For that extra sparkle, try incorporating sparkly eyeshadows or glitter into your eyeshadow looks.

If you want to amp up your eyes, clustered eyelashes can create a dramatic effect. Apply multiple coats of volumizing mascara or experiment with false lashes in different lengths for a doll-like flutter.

Embrace your playful side and experiment with these Douyin-inspired makeup techniques to create a look that stands out.

Strawberry Makeup

strawberry makeup

Minimalistic and fresh, strawberry makeup gained popularity in 2023 thanks to celebrities like Hailey Bieber and members of BLACKPINK. This trend involves using sheer strawberry-hued blush and lip color, and optionally adding faux freckles.

“Strawberry makeup captures a youthful and sweet aesthetic, perfect for those looking for a fresh and natural look,” says renowned makeup artist Patrick Ta.

To achieve this look, start with a flawless base using lightweight foundation and concealer. Next, apply a sheer strawberry-colored blush, like Physicians Formula Strawberry Jam Blush, to the apples of your cheeks, blending it out for a subtle flush of color.

For the lips, opt for a sheer strawberry-colored lipstick or lip gloss. This will give your lips a soft and natural look, complementing the overall strawberry theme of your makeup.

If you want to take it a step further, consider adding faux freckles to enhance the youthful and playful vibe of strawberry makeup. Nabla Freckle Maker is a great tool for creating realistic looking freckles.

This minimalistic and fresh makeup look is perfect for everyday wear and can be paired with a simple eye makeup look to keep the focus on the strawberry-inspired elements of the face.

  • Key features of strawberry makeup:
    • Sheer strawberry-hued blush and lip color
    • Optional faux freckles
    • Minimalistic and youthful look

Red Lips

red lips

Red lips are a timeless and classic makeup trend that continues to make a statement. Whether you’re going for a bold and fierce look or a more sophisticated and elegant style, red lips are the perfect choice. This iconic trend can be paired with a variety of makeup looks, from minimalist eye makeup to a bold smokey eye.

To achieve the perfect red lip, consider using the following products:

  • MAC Cosmetics Cremesheen Lipstick
  • Glossier Generation G Sheer Matte Lipstick

MAC Cosmetics Cremesheen Lipstick offers a creamy and comfortable formula that glides on smoothly, providing rich and intense color payoff. It gives you a satin finish that lasts throughout the day. Pair it with a neutral or light eyeshadow for a natural and effortless look.

Glossier Generation G Sheer Matte Lipstick is perfect if you’re looking for a sheer and buildable red lip color. It gives a blotted, stain-like finish that adds a touch of chic to your makeup. This lipstick is great for those who prefer a more subtle red lip.

When applying red lipstick, it’s important to ensure that your lips are properly prepped. Exfoliate your lips to create a smooth canvas and apply a lip balm to keep them hydrated. Use a lip liner that matches your chosen red lipstick shade to define and perfect the shape of your lips. Finally, apply the lipstick using a lip brush or directly from the tube, starting from the center of your lips and working your way outwards.

Remember, red lips are a classic makeup trend that never goes out of style. They instantly elevate any look and exude confidence and sophistication. Whether you’re attending a special event or simply want to make a statement, red lips are a surefire way to achieve a striking and glamorous look.

Two-Tone Lips

two-tone lips

Adding an extra element to your makeup look, two-tone lips is a trendy technique that involves using two contrasting colors on the lips. This bold and eye-catching trend has been sported by celebrities like Cardi B, who has been seen wearing a darker lip liner to outline a lighter lip color.

Create your own fabulous two-tone look by using MAC Cosmetics Lip Pencil in Half-Red to line your lips and NYX Professional Makeup Butter Gloss in Crème Brulee to add a contrasting pop of color. The combination of these vibrant shades will instantly elevate your makeup game and make a statement.

Experience the power of two-tone lips and embrace your creativity by experimenting with different color combinations and finishes. Stand out from the crowd and rock this unique trend that adds depth and dimension to your pout.

Walking Golden Hour

golden hour makeup

Inspired by the magical lighting of sunset, walking golden hour makeup aims to create a sunny afternoon glow all day long. This trend involves using warm hues on the face, such as bronzer and highlighter. Achieve a luminous look with the help of top-notch products.

Product Recommendations:

  • Charlotte Tilbury Airbrush Matte Bronzer
  • Gisou Honey Infused Hydrating Lip Oil

Create a natural and radiant glow with the Charlotte Tilbury Airbrush Matte Bronzer. This bronzer adds warmth and dimension to the face, giving you that sun-kissed look all day long. Apply it to the cheekbones, temples, and forehead for a subtle touch of color.

“The Charlotte Tilbury Airbrush Matte Bronzer is my go-to product for achieving a natural golden hour glow. Its finely-milled formula blends seamlessly into the skin, leaving a radiant finish.” – Celebrity Makeup Artist

Enhance your golden hour makeup with the Gisou Honey Infused Hydrating Lip Oil. This lip oil not only adds a beautiful shine to your lips but also keeps them hydrated and nourished. The warm hues of this lip oil complement the overall golden hour look, giving you a subtly glamorous pout.

Experience the magic of the golden hour all day long with these essential products. Embrace warm hues and radiate a natural glow that captures the beauty of sunset.

Barely-There Base

minimalistic foundation

In 2024, the cloud skin trend evolves into a more subtle version, aiming for an effortless yet glamorous look. Achieve a barely-there base by opting for minimalistic foundation and concealer. e.l.f. Cosmetics Halo Glow Liquid Filter and Pro Dual-Ended Mix & Blend Metal Spatula can help you achieve this natural and luminous base.

“The key to achieving the barely-there base is to use a minimalistic foundation that provides coverage without feeling heavy on the skin,” says makeup artist Ash K Holm. “By using a lightweight formula, you can create a flawless complexion while still letting your natural skin shine through.”

  • Choose a minimalistic foundation, such as e.l.f. Cosmetics Halo Glow Liquid Filter, that offers buildable coverage and a natural finish.
  • Apply the foundation using a Pro Dual-Ended Mix & Blend Metal Spatula for effortless blending and seamless application.
  • Focus on evening out the skin tone and concealing any blemishes or imperfections.
  • To enhance the luminosity of the base, opt for a concealer with a dewy finish, like Glossier Stretch Concealer.
  • Use a damp beauty sponge or your fingertips to blend the foundation and concealer for a flawless and natural-looking result.
  • Set your base with a translucent powder to prevent shine and prolong the wear.

Creating a barely-there base allows you to achieve an effortless glam look that enhances your natural beauty and radiance. The minimalistic foundation provides a lightweight and breathable coverage, leaving your skin looking flawless and luminous.

Precise Contour

precise contouring

Emphasizing the importance of face shape, precise contouring is a key trend in 2024. TikTok makeup gurus and dermatologists have shared techniques on how to apply contour according to face shape, and these techniques are now being seen on red carpets and runways.

When it comes to achieving precise contouring, using the right products can make all the difference. The Charlotte Tilbury Hollywood Contour Wand and NYX Professional Makeup Wonder Stick Cream Highlight & Contour Stick are must-haves to help you master this trend.

Whether you have a square, round, oval, or heart-shaped face, understanding your face shape is crucial for creating a natural-looking and sculpted contour. By strategically applying contour products, you can enhance your features and achieve a more defined and balanced look.

Not sure how to contour according to your face shape? Here are some tips:

  • For a square face shape: Focus on softening the angles by contouring the outer edges of your forehead, jawline, and below your cheekbones.
  • If you have a round face shape: Create the illusion of more defined cheekbones and a slimmer face by applying contour beneath the cheekbones and along the jawline.
  • Oval face shape: Emphasize your natural bone structure by contouring just below the cheekbones and along the hairline.
  • Heart-shaped face: Contour along the temples and under the cheekbones to add depth and bring balance to the face.

Remember: Blend, blend, blend! Seamless blending is the key to achieving a natural-looking contour. Use a beauty sponge or brush to blend out the contour, ensuring there are no harsh lines or visible edges.

Whether you’re a contouring pro or just starting to experiment, precise contouring is a trend that allows you to play with your features and create a customized look. Don’t be afraid to experiment and find what works best for your unique face shape.

Take your contouring skills to the next level with these expert techniques and products, and elevate your makeup game for a flawless and sculpted look!

Nostalgic Makeup

1990s and 2000s makeup trends

Nostalgia for past makeup trends continues in 2024, with a focus on 1990s and 2000s styles. The heavy contour, matte foundations, and latte makeup that defined these eras are expected to maintain their popularity.

To recreate the iconic looks of the 1990s and 2000s, turn to trusted brands like Fenty Beauty by Rihanna and Juvia’s Place. Start by sculpting your features with the Fenty Beauty Match Stix Matte Contour Skinstick, a versatile product that allows for seamless blending and definition.

For the eyes, the Juvia’s Place The Coffee Shop Eyeshadow Palette offers a range of beautifully pigmented shades reminiscent of the warm, earthy tones popular in the early 2000s. With this palette, you can achieve both subtle and bold eye looks, capturing the essence of the era.

Relive the nostalgia of the 1990s and 2000s by embracing these iconic makeup trends. Whether you’re rocking a heavy contour or playing with matte foundations, these looks are a homage to the beauty styles of the past.

Glossy Lips

glossy lips

Glistening, luscious lips are a timeless beauty trend that continues to steal the spotlight in 2024. Glossy lips are adored by celebrities, influencers, and the Gen Z demographic, who have fully embraced the shiny lip trend. Achieve a mesmerizing glossy finish and a high-shine effect with two must-have lip gloss options:

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Crème Brulee: This non-sticky lip gloss from NYX Professional Makeup delivers a luxurious glossy shine without any uncomfortable or sticky residue. Its ultra-smooth formula glides effortlessly onto your lips, leaving them with a soft and sumptuous finish. With its delectable Crème Brulee scent, this lip gloss will not only enhance your pout but also tantalize your senses.
  2. Tower 28 Beauty ShineOn Lip Jelly Non-Sticky Gloss: Get ready to dazzle with this lip gloss from Tower 28 Beauty. The ShineOn Lip Jelly offers a brilliant shine that makes your lips look plump and radiant. Its non-sticky formula provides a comfortable wear, allowing you to flaunt your glossy lips all day. Infused with apricot kernel oil and rosehip oil, this lip jelly adds a touch of hydration, leaving your lips feeling nourished and soft.

Take your makeup look to the next level with the glossy lips trend – a simple yet captivating way to enhance your natural beauty and exude a touch of allure. Achieve a show-stopping pout with these exceptional lip glosses that guarantee an irresistible shine.


In 2024, the world of makeup is embracing simplicity and boldness. The trends of the year revolve around easy-to-use products and techniques that enhance your natural beauty. From graphic eye makeup to frosty faces, there is something for everyone to try and experiment with. These trends allow you to express your individuality and creativity, whether you prefer a classic red lip or want to explore two-tone lips.

Embracing the nostalgia of the past, the 1990s and 2000s are making a comeback in the beauty world. You can recreate the iconic heavy contour and matte foundation looks that defined those eras. Alternatively, opt for a more natural and luminous barely-there base, giving you an effortless yet glamorous glow. Complete your makeup looks with glossy lips, adding a touch of shine and allure.

Stay inspired and up-to-date with these makeup trends that define beauty in 2024. Whether you follow the trends showcased by renowned makeup artists or draw inspiration from popular culture, express yourself with confidence and embrace the beauty that lies within you.

About Dolores Valley

Dolores Valley is a Author at Fullersears - Make Up Artist - Traveler - I am a highly motivated blogger proven to always give my readers the best in the industry.

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